A Digital Advocacy Initiative
Aimed at Fostering a More Balanced and Nuanced Conversation About Israel
We foster empathy for Israel within progressive Western circles by collaborating with progressive influencers to create and share truthful educational content about Israel. Through strategic advertising, we amplify these messages across social media platforms such as TikTok, YouTube, and Instagram, as well as key media outlets. Donations are used to broaden the reach of this content, ensuring it resonates with larger progressive audiences in the United States.
Our Mission
In many left-leaning communities, the oppressor-oppressed narrative
is a dominant framework used to understand global conflicts, including the Israeli-Palestinian issue.
This lens often portrays Israel as the oppressor due to its military strength, established statehood, and generalized color of skin, while Palestinians are viewed as the oppressed, aligning with broader progressive causes like anti-colonialism and racial justice.
However, this oversimplified narrative ignores the historical complexities of Jewish persecution, Israel’s fight for self-determination, and existential regional threats. As a result, anti-Israel sentiment grows, reinforcing a one-sided view that overlooks the deeper context of the conflict. Reframing the discussion to include both sides' experiences is essential for a more balanced understanding and greater support for Israel.
How We’re Different
Many efforts within the progressive Jewish community focus on strengthening ties with other Jews who are already informed about Israel. While necessary for unity, this doesn’t address the rise in antisemitism and anti-Zionism driven by misinformation and distorted narratives about the Middle East.
Our approach is different: we focus on educating non-Jewish Western left progressives. By partnering with respected leftist influencers, we provide fact-based, balanced content that challenges misconceptions about Israel and its role in the region. We aim to spark thoughtful dialogue, counter misinformation, and shift the narrative to promote peace, understanding, and respect for all people in the region.
Rather than reinforcing existing knowledge within Jewish communities, we work to educate and engage broader progressive audiences, combating antisemitism and fostering informed, meaningful discussions.
Young progressives tend not to engage with traditional political ads. They respond to storytelling, identity, and people they trust. Our content speaks their language, meets them on their platforms, and delivers truth with empathy.
Fight Against Media Bias and Antisemitism
Our Process
Create Educational & Empathetic Content
We produce short-form videos that explore the intersections between Zionism and core progressive values, such as coexistence, decolonization, LGBTQ+ rights, indigenous identity, and humanitarian innovation. Through this lens, we aim to challenge reductive narratives and invite more thoughtful, empathetic conversations about Israel’s role in a complex global story.
Partner With Influencers From Marginalized Communities
We collaborate with influencers whose audiences are engaged with issues such as social justice, identity, and global equity. By inviting them to tag themselves as co-creators on our content, we can deliver our message through trusted, peer-aligned voices. This strategy not only circumvents common ad restrictions but also ensures our content reaches the right communities with authenticity, relevance, and credibility.
*On Occasion, we will buy accounts with progressive following and request that those accounts ’ friends collaborate on our posts, which can reduce the cost per spread.
Advertise, Monitor & Double Down
Donated funds are strategically used to amplify the visibility of this content. By paying to promote these posts, we ensure the message reaches a larger, more diverse audience that is open to new perspectives and thoughtful discussions.
Join our Cause!
Donate today to help us spread the truth about Israel and reshape the narrative, positioning Zionism as a positive and progressive global movement.
Tier 1 :
Advocate For Change
$50
Your donation helps fund targeted ads across social media platforms, reaching thousands of individuals with balanced, fact-based content about Israel. Every $50 can help us generate up to 2,000 impressions, sparking meaningful conversations in progressive circles.
Tier 2 :
Amplify The Message
$150
We can take our mission further with your support by placing impactful content on niche media sites and social platforms. A $150 donation funds up to 7,500 impressions, significantly increasing our reach and challenging the prevailing narratives.
Tier 3:
Champion For Peace
$300
As a Champion for Peace, your donation drives wide-reaching campaigns on mainstream media and social channels. Your $300 contribution generates up to 15,000 impressions, ensuring that influential audiences hear our message advocating for a balanced view of Zionism.
We continuously raise funds to support our mission, launching a new ad campaign for every $10,000 raised. We charge a 25% fee to cover administrative work, compliance, and ad design, ensuring contributions are directed toward impactful advertising efforts.
Every donor will receive a detailed progress report three months after donation with an independent AUDIT verifying that your money went to support the cause.
Why Now?
Without change, the younger generation and left-leaning institutions are going to grow support and decision-making power and eventually pass legislation limiting Israel’s ability to defend itself, if not legislation that directly threatens its right to exist.
Join The Fight Today
Donate a Custom Amount today
Unlike the tiered donations listed elsewhere, this allows you to contribute the exact amount that feels right for you. Every dollar helps us continue our mission of promoting balanced, informed dialogue and fostering understanding in the conversation about Zionism and peace. Whether large or small, your personalized contribution makes a difference in spreading the truth and encouraging thoughtful perspectives.