A Digital Advocacy Initiative
Aimed at Fostering a More Balanced and Nuanced Conversation About Israel
We foster empathy for Israel within western progressive circles by creating
visually impactful ads and purchasing targeted ad space on social media
platforms like TikTok, YouTube, and Instagram, as well as mainstream media outlets such as Al-Jazeera, CNN, BBC, and The Guardian.
Our Mission
In many left-leaning communities, the oppressor-oppressed narrative
is a dominant framework used to understand global conflicts, including the Israeli-Palestinian issue.
This lens often portrays Israel as the oppressor due to its military strength and established statehood, while Palestinians are viewed as the oppressed, aligning with broader progressive causes like anti-colonialism and racial justice.
However, this oversimplified narrative ignores the historical complexities of Jewish persecution, Israel’s fight for self-determination, and existential regional threats. As a result, anti-Israel sentiment grows, reinforcing a one-sided view that overlooks the deeper context of the conflict. Reframing the discussion to include both sides' experiences is essential for a more balanced understanding and greater support for Israel.
Help Rebalance the Narrative and Bring Truth to the World.
Ads You Sponsor Will Be Displayed On:
And Many More…
Costs of Advertising
Mainstream Media
Advertising on mainstream media platforms like CNN, BBC, and The Guardian can vary widely depending on audience reach, time slots, and the specific media outlet. On average, digital display ads on major media sites can cost between $10 and $30 per 1,000 impressions (CPM), with high-traffic placements costing even more. For targeted campaigns on these platforms, costs can range from several thousand to tens of thousands of dollars, depending on the scope and duration of the campaign.
Independent Media
Advertising on independent media sites that cater to niche audiences typically comes at a lower cost than mainstream outlets, but prices can still vary depending on audience size and engagement. On average, digital ads on these platforms may cost between $5 to $15 per 1,000 impressions (CPM). Because these sites often target specific communities, campaigns can be highly effective for a fraction of the cost, typically ranging from a few hundred to several thousand dollars depending on the duration and ad placement.
Social Mediaa
Advertising on social media platforms like Instagram, TikTok, Reddit, YouTube, Facebook, Snap, and more offers flexible pricing based on audience targeting and ad format. Costs typically range from $5 to $20 per 1,000 impressions (CPM) or $0.10 to $2 per click, depending on audience size, engagement, and competition for ad space. These platforms provide highly targeted reach, allowing advertisers to engage with specific demographics or interests at a competitive price, making it possible to run campaigns with budgets from a few hundred to several thousand dollars.
Join our Cause!
Donate today to help us spread the truth about Israel and reshape the narrative, positioning Zionism as a positive and progressive global movement.
Tier 1 :
Advocate For Change
$50
Your donation helps fund targeted ads across social media platforms, reaching thousands of individuals with balanced, fact-based content about Israel. Every $50 can help us generate up to 2,000 impressions, sparking meaningful conversations in progressive circles.
Tier 2 :
Amplify The Message
$150
We can take our mission further with your support by placing impactful content on niche media sites and social platforms. A $150 donation funds up to 7,500 impressions, significantly increasing our reach and challenging the prevailing narratives.
Tier 3:
Champion For Peace
$300
As a Champion for Peace, your donation drives wide-reaching campaigns on mainstream media and social channels. Your $300 contribution generates up to 15,000 impressions, ensuring that influential audiences hear our message advocating for a balanced view of Zionism.
We continuously raise funds to support our mission, launching a new ad campaign for every $10,000 raised. We charge a 25% fee to cover administrative work, compliance, and ad design, ensuring contributions are directed toward impactful advertising efforts.
Every donor will receive a detailed progress report three months after donation with an independent AUDIT verifying that your money went to support the cause.
Why Now?
Without change, the younger generation and left-leaning institutions are going to grow support and decision-making power and eventually pass legislation limiting Israel’s ability to defend itself, if not legislation that directly threatens its right to exist. ​
Learn More About Our Ads
We create and run targeted digital ads to foster empathy and understanding about Israel within Western progressive communities. Our visually impactful ads are displayed across influential social media platforms like TikTok, Instagram, and YouTube, as well as trusted media outlets such as Al-Jazeera, CNN, BBC, and The Guardian. Through these channels, we aim to balance the global narrative surrounding the Israeli-Palestinian conflict, combat misinformation, and promote thoughtful dialogue.
Our campaigns leverage precision-targeted data to ensure our message reaches the right audience, challenging bias and encouraging a more nuanced perspective on Israel's regional role.
We also dedicate 25-30% of our budget to raising established Jewish voices. By partnering with pro-Israel influencers, we can extend our reach and engage Western progressive audiences directly, bringing new perspectives and meaningful insights to their social media feeds.
Through targeted partnership ads, we ensure our content reaches audiences open to fresh perspectives and eager to learn more. By working with respected influencers, we foster genuine connections that resonate with diverse followers, fostering a dialogue that transcends polarizing narratives and supports peace and mutual respect.
Advertising to a Focused Base
Targeted Impact
Reaching progressive audiences on TikTok, Instagram, and major media outlets.
Balanced Narrative
Promoting empathy and understanding about Israel’s challenges.
Precision Focused
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Geared Toward
Western Progressives
Focused on educating the wWstern left, who get most of their information from short -orm social media content.
Global Reach
Displaying ads on Al-Jazeera, CNN, BBC,
The Guardian, and more.
Creating Dialogue
Encouraging thoughtful, fact-based conversations about Israel.
Many popular platforms do not allow advertisements promoting any content supportive of Israel
So How Do We Do it?
By promoting universal values like peace, human rights, and social justice, which resonate with progressive audiences. We can indirectly address Israel-related issues by framing our message around these themes without directly referencing politics or contentious topics. For instance, we can:
Create Inspirational Content: Share stories of coexistence, unity, and the pursuit of peace, highlighting diverse voices from Israel and the region without overtly politicizing the narrative.
Focus on Educational Campaigns: Promote awareness around cultural exchange, history, and humanitarian efforts, showcasing Israel’s contributions to technology, sustainability, and equality.
Leverage Influencer Partnerships: Collaborate with influencers who align with progressive values to organically share content that promotes empathy, understanding, and broader messages related to Israel.
Utilize Content-Based Marketing: Publish articles, videos, or infographics on general social justice or human rights platforms, using social media ads to lead users to off-platform destinations to engage with more in-depth discussions.
Reframe Campaign Language: Use language centered on unity, understanding, and the shared global fight for equality to foster connection without invoking direct political language.
We also develop video ads that trick the algorithm. We do this by starting the ad with 10 seconds of footage that seems arbitrary and then using that footage to connect to the core narrative we’re using to educate our audience on the truth. This type of ad is highly effective on platforms like TikTok and Instagram, which limit pro-zionist content.
Fight Against Media Bias and Antisemitism
The truth of the Arab-Israeli Conflict is being Overshadowed by Misinformation and Propaganda spread by anti-Israel and Antisemitic influencers and Institutions.
The Antisemites are Winning the information war!
We must Step up Now!
Misinformation, Extremism,
and Oversimplified narratives are driving conflict and deepening divides around the world. From the Middle East to the Western world, these harmful ideas not only fuel hatred but also undermine efforts to create lasting peace.
Our Process
Create Visually Impactful Ads
We create visually impactful ads that highlight Israel's ongoing struggle for peace and foster empathy for its situation.
Strategically Place The Ads
Through our partner ad agency, we strategically place these ads across a range of left-leaning media channels.
Monitor & Double Down
We closely monitor ad performance, identifying the most effective channels and increasing our focus on those that generate the highest engagement.
Join The Fight Today
Join our Cause!
Please donate today to help us spread the truth about Israel and reshape the narrative, positioning Zionism as a positive and progressive global movement.
Tier 1 :
Advocate For Change
$50
Your donation helps fund targeted ads across social media platforms, reaching thousands of individuals with balanced, fact-based content about Israel. Every $50 can help us generate up to 2,000 impressions, sparking meaningful conversations in progressive circles.
Tier 2 :
Amplify The Message
$150
We can take our mission further with your support by placing impactful content on niche media sites and social platforms. A $150 donation funds up to 7,500 impressions, significantly increasing our reach and challenging the prevailing narratives.
Tier 3:
Champion For Peace
$300
As a Champion for Peace, your donation drives wide-reaching campaigns on mainstream media and social channels. Your $300 contribution generates up to 15,000 impressions, ensuring that influential audiences hear our message advocating for a balanced view of Zionism.
We continuously raise funds to support our mission, launching a new ad campaign for every $10,000 raised. We charge a 25% fee to cover administrative work, compliance, and ad design, ensuring the majority of contributions are directed toward impactful advertising efforts.
Donate a Custom Amount today
Unlike the tiered donations listed elsewhere, this allows you to contribute the exact amount that feels right for you. Every dollar helps us continue our mission of promoting balanced, informed dialogue and fostering understanding in the conversation about Zionism and peace. Whether large or small, your personalized contribution makes a difference in spreading the truth and encouraging thoughtful perspectives.