A Digital Advocacy Initiative
Aimed at Fostering a More Balanced and Nuanced Conversation About Israel
We foster empathy for Israel within progressive Western circles by collaborating with progressive influencers to create and share truthful educational content about Israel. Through strategic advertising, we amplify these messages across social media platforms such as TikTok, YouTube, and Instagram, as well as key media outlets. Donations are used to broaden the reach of this content, ensuring it resonates with larger progressive audiences in the United States.
Our Mission
In many left-leaning communities, the oppressor-oppressed narrative
is a dominant framework used to understand global conflicts, including the Israeli-Palestinian issue.
This lens often portrays Israel as the oppressor due to its military strength, established statehood, and generalized color of skin, while Palestinians are viewed as the oppressed, aligning with broader progressive causes like anti-colonialism and racial justice.
However, this oversimplified narrative ignores the historical complexities of Jewish persecution, Israel’s fight for self-determination, and existential regional threats. As a result, anti-Israel sentiment grows, reinforcing a one-sided view that overlooks the deeper context of the conflict. Reframing the discussion to include both sides' experiences is essential for a more balanced understanding and greater support for Israel.
How We’re Different
Many efforts within the progressive Jewish community focus on strengthening ties with other Jews who are already informed about Israel. While necessary for unity, this doesn’t address the rise in antisemitism and anti-Zionism driven by misinformation and distorted narratives about the Middle East.
Our approach is different: we focus on educating non-Jewish Western left progressives. By partnering with respected leftist influencers, we provide fact-based, balanced content that challenges misconceptions about Israel and its role in the region. We aim to spark thoughtful dialogue, counter misinformation, and shift the narrative to promote peace, understanding, and respect for all people in the region.
Rather than reinforcing existing knowledge within Jewish communities, we work to educate and engage broader progressive audiences, combating antisemitism and fostering informed meaningful discussions.
Fight Against Media Bias and Antisemitism
Costs of Advertising
Social Media
Advertising on social media platforms like Instagram, TikTok, Reddit, YouTube, Facebook, Snap, and more offers flexible pricing based on audience targeting and ad format. Costs typically range from $5 to $20 per 1,000 impressions (CPM) or $0.10 to $2 per click, depending on audience size, engagement, and competition for ad space. These platforms provide highly targeted reach, allowing advertisers to engage with specific demographics or interests at a competitive price, making it possible to run campaigns with budgets from a few hundred to several thousand dollars.
Join our Cause!
Donate today to help us spread the truth about Israel and reshape the narrative, positioning Zionism as a positive and progressive global movement.
Tier 1 :
Advocate For Change
$50
Your donation helps fund targeted ads across social media platforms, reaching thousands of individuals with balanced, fact-based content about Israel. Every $50 can help us generate up to 2,000 impressions, sparking meaningful conversations in progressive circles.
Tier 2 :
Amplify The Message
$150
We can take our mission further with your support by placing impactful content on niche media sites and social platforms. A $150 donation funds up to 7,500 impressions, significantly increasing our reach and challenging the prevailing narratives.
Tier 3:
Champion For Peace
$300
As a Champion for Peace, your donation drives wide-reaching campaigns on mainstream media and social channels. Your $300 contribution generates up to 15,000 impressions, ensuring that influential audiences hear our message advocating for a balanced view of Zionism.
We continuously raise funds to support our mission, launching a new ad campaign for every $10,000 raised. We charge a 25% fee to cover administrative work, compliance, and ad design, ensuring contributions are directed toward impactful advertising efforts.
Every donor will receive a detailed progress report three months after donation with an independent AUDIT verifying that your money went to support the cause.
Why Now?
Without change, the younger generation and left-leaning institutions are going to grow support and decision-making power and eventually pass legislation limiting Israel’s ability to defend itself, if not legislation that directly threatens its right to exist. ​
Learn More About Our Ads
We foster empathy and understanding about Israel within progressive Western communities by partnering with influential leftist and progressive voices to create and share educational content. Instead of relying solely on traditional ads, we work with trusted influencers to engage audiences directly on platforms like TikTok, Instagram, and YouTube. These collaborations help expand the reach of our message, ensuring it resonates with a larger, more diverse audience.
Our approach leverages donations to amplify the impact of these partnerships, enabling us to increase visibility and ensure the content reaches those most open to new perspectives. We focus on combating misinformation, challenging biases, and encouraging thoughtful, nuanced dialogue about Israel’s role in the region, especially in the context of the Israeli-Palestinian conflict.
Through these strategic collaborations, we create genuine connections with followers who are eager to engage in meaningful discussions and explore fresh perspectives. By working with respected influencers, we foster a dialogue that bridges divides, moves beyond polarizing narratives, and promotes peace, understanding, and mutual respect.
Advertising to a Focused Base
Targeted Impact
Reaching progressive audiences on TikTok, Instagram, and other outlets where Western progressives get their information.
Balanced Narrative
Promoting empathy and understanding about Israel’s challenges.
Precision Focused
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Geared Toward
Western Progressives
Focused on educating the Western left, who get most of their information from short-form social media content.
Global Reach
Displaying content on social media platforms that reach a global progressive audience that has been aligning with jihadism and terrorist groups such as Hamas.
Creating Dialogue
Encouraging thoughtful, fact-based conversations about Israel.
Many popular Social Media Platforms do not allow advertisements promoting any content supportive of Israel
So How Do We Do it?
By promoting universal values like peace, human rights, and social justice, which resonate with progressive audiences. We can indirectly address Israel-related issues by framing our message around these themes without directly referencing politics or contentious topics. For instance, we can:
Create Inspirational Content: Share stories of coexistence, unity, and the pursuit of peace, highlighting diverse voices from Israel and the region without overtly politicizing the narrative.
Focus on Educational Campaigns: Promote awareness around cultural exchange, history, and humanitarian efforts, showcasing Israel’s contributions to technology, sustainability, and equality.
Leverage Influencer Partnerships: Collaborate with influencers who align with progressive values to organically share content that promotes empathy, understanding, and broader messages related to Israel.
Utilize Content-Based Marketing: Publish articles, videos, or infographics on general social justice or human rights platforms, using social media ads to lead users to off-platform destinations to engage with more in-depth discussions.
Reframe Campaign Language: Use language centered on unity, understanding, and the shared global fight for equality to foster connection without invoking direct political language.
We also develop video ads that trick the algorithm. We do this by starting the ad with 10 seconds of footage that seems arbitrary and then using that footage to connect to the core narrative we’re using to educate our audience on the truth. This type of ad is highly effective on platforms like TikTok and Instagram, which limit pro-zionist content.
The truth of the Arab-Israeli Conflict is being Overshadowed by Misinformation and Propaganda spread by anti-Israel and Antisemitic influencers and Institutions.
The Antisemites are Winning the information war!
We must Step up Now!
Misinformation, Extremism,
and Oversimplified narratives are driving conflict and deepening divides around the world. From the Middle East to the Western world, these harmful ideas not only fuel hatred but also undermine efforts to create lasting peace.
Our Process
Partner With Leftist Influencers
We partner with influential leftist and progressive voices who resonate with Western audiences. These collaborations allow us to co-create educational content that challenges misconceptions and fosters a deeper understanding of Israel’s role in the region.
Create Educational & Empathetic Content
We spark conversations that transcend polarized narratives through these targeted partnerships and content distribution. Our goal is to foster a more nuanced and empathetic understanding of Israel, encouraging a respectful dialogue that promotes peace and mutual respect across Western progressive communities.
Advertise, Monitor & Double Down
Donated funds are strategically used to amplify the visibility of this content. By targeting the right platforms, such as TikTok, Instagram, YouTube, and key media outlets, we ensure the message reaches a larger, more diverse audience that is open to new perspectives and thoughtful discussions.
Join The Fight Today
Join our Cause!
Please donate today to help us spread the truth about Israel and reshape the narrative, positioning Zionism as a positive and progressive global movement.
Tier 1 :
Advocate For Change
$50
Your donation helps fund targeted ads across social media platforms, reaching thousands of individuals with balanced, fact-based content about Israel. Every $50 can help us generate up to 2,000 impressions, sparking meaningful conversations in progressive circles.
Tier 2 :
Amplify The Message
$150
We can take our mission further with your support by placing impactful content on niche media sites and social platforms. A $150 donation funds up to 7,500 impressions, significantly increasing our reach and challenging the prevailing narratives.
Tier 3:
Champion For Peace
$300
As a Champion for Peace, your donation drives wide-reaching campaigns on mainstream media and social channels. Your $300 contribution generates up to 15,000 impressions, ensuring that influential audiences hear our message advocating for a balanced view of Zionism.
We continuously raise funds to support our mission, launching a new ad campaign for every $10,000 raised. We charge a 25% fee to cover administrative work, compliance, and ad design, ensuring the majority of contributions are directed toward impactful advertising efforts.
Donate a Custom Amount today
Unlike the tiered donations listed elsewhere, this allows you to contribute the exact amount that feels right for you. Every dollar helps us continue our mission of promoting balanced, informed dialogue and fostering understanding in the conversation about Zionism and peace. Whether large or small, your personalized contribution makes a difference in spreading the truth and encouraging thoughtful perspectives.